Monday, 2 November 2009

Audience Research

Questionnaire
This is an example of our group questionnaire that we will be handing out to our target audience. We will then create graphs to portray these results.

We are making a documentary about graffiti for our A2 Media Coursework, we would be grateful if you could take some time to fill in this short questionnaire.

How old are you?
30-39 □ 40-49 □ 50-59 □ 60+□

Are you male or female?
Male □ Female □

Are You A Parent?

Yes □ No □

What is your favourite colour?

-
------------------------------------------

What are your main music tastes?
Pop □ Rock □ Indie □ R n B □ Rap □ Dance □
Classical □ Other □

Please specify: ______________________


What terrestrial TV channels do you regularly watch?
BBC1 □ BBC2 □ ITV1 □ C4 □ Channel 5 □

At what time in gene
ral do you watch these channels?
Between 7am – 10am □ Between 10am and 12pm □ Between 12pm – 3pm □
Between 3pm – 6pm □ Between 6pm – 9pm □ After 9pm


Do think ‘graffiti’ is art or vandalism?
Art □ Vandalism □

Have you or anyone you know ever done any ‘graffiti’?
Ye
s □ No □

In three words describe your thoughts on ‘graffiti’
-----------------------, -----------------------,

Thank you for your time!\


Audience Questionnaire Feedback

GENDER

FEMALE : 17
MALE : 13


The fact that the results are biast towards females is important to our research as we our aiming to create and audience that is not gender specific. Therefore we willconsider this when deciding on decisions such as background tracks and colour schemes for our documentary.














The graph proves that our results will be biased towards 30-39 years old, as the majority of the people we asked were aged between this range















We asked in our questionnaires if the person completing this was a parent in order to get a wider view in to the views parents have on the fact that graffiti is perhaps viewed as a young
er persons craze. We will still however take the fact the the results are biased towards parents into consideration when making important decisions in relation to the making of our documentary.
















This graph is key to the making of our documentary in that it shows us the two most popular colours of the audience we questioned. We will therefore perhaps try to corporate the colours blue and red into our documentary as this will target our audience.















Whilst our music decisions throughout the programme will be influenced by the content this graph still proves useful in that we are know aware that our audience favour rock, pop and classical
muwsic, in oppose to rap or dance. We will atempt to incorporate this into our documentary music choices.
















Although this graph proves that our target audience favour channel one we have decided to go against this and create our documenta
ry for channel four because our creation would not have a main stream audience. As channel four cater for the minority audience we therefore found it more fitting to chose channel four to show our programme on.

















The
two most commonly watched times of television, acording to this graph, are between six to nine pm and after nine pm. Therefore we have chosen to show our documentary at nine o clock because of the fact that graffiti should perhaps not be show to young children in such a possitive light in case they attempt to copy. Also due to the nature of our subject is it possible that there could be adult only content included which again would not be suitable to be show the the peak time for family entertainment.
















The fact that this graph is so close in results proves that we have chosen a main theme in which there are two clear oppinions. This is good for our group because if the whole of our target audience was wholy convinced that graffiti was, for example, vandalism there would be no point of us continuing with our project. Out documentray aims to give insights into both sides of the argument whilst remaining un oppinionate ourselves in the matter. In other words we will nto attemp to sway our audience one way or the other, we will simple provide looks into both sides of the argument and explore this. This graph then is possible not only the most thought provokign but also the most important in relation to relating and connencting with our target audience.
Below is a video of some feedback we got from people who filled in our questionaire.

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