-The advert always has a dominating image. This anchors or links to the key theme of the programme.
-On all adverts the is a clear, visiable logo of the channel that the programme is scheduled to be shown on. It is common for the logo to be possition in a place that the audience are likely to see first.
-There is always a slogan in th advert, again one which anchors or links to key themes. However the slogan is usually purposly short and words kept to a minimun, perhaps in order to keep the slogan memorable in the audience's mind.
-The scheduling information for the programme must be incluse, this incluse the day the programme will be scheduled on, the time and also the channel.
Below are images for the the advertising of channel four programmes, on which we can see the codes and conventions being aplied.
BRITAIN'S FORGOTTEN CHILDREN ADVERT -
DERREN BROWN THE EVENTS ADVERT -
Radio Trailers
-It is comman for radio trailers to include short snippets and extracts from the programme. This may include extracts from interviews and actuality footage.
-Although it is not compulsory the average radio advert is usually around thirty to forty seconds long.
-A voice over is used, one which is appropriate to the prograame and its narrative. The voices over may give short explinations or pose questions that will be looked at in the actual programme.
-Underneath the voice over and extracts from the programme a music bed is used, again linking to the programme. A comical documentary for example may use jolly, upbeat music whereas a more serious topic of documentary will often use more sinister or classical music.
-Information given in the radio trailer such as the title of the programme and scheduling information(inculding channel name). This inforation is usually given at the end of the trailer in order to keep it fresh in the audience's mind.
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